The Client

The Kansas City Area Development Council (KCADC is a non-profit organization, charged with representing the economic interests of the entire two-state, 18-county Greater Kansas City region.

KCADC was named the No. 1 Regional Economic Development Group in the nation by its clients in 2014.

The Challenge

KCADC engaged Triple-I and its alliance partner VML to coalesce five of its existing and disparate websites into a unified whole, with a consistent brand experience, using the most up-to-date processes and technologies.  The vision for the redesign effort was to create a first class online presence that increases client efficiencies, adds value for KCADC investors/members, promotes KC’s regional lifestyle and career opportunities, and showcases the Kansas City region as a business and lifestyle destination.  The site had several goals:

  • Represent KCADC as the industry leader in economic development web and mobile interaction, utilizing the latest in multimedia capability.
  • Act as a foundational research and marketing tool for the Kansas City region’s business and lifestyle assets.
  • Allow KCADC branded initiatives to continue to have a separate identity, while integrating with the KCADC parent site.
  • Serve as a regional marketing and events management tool for KCADC.

The Solution

Once Triple-I’s partner VML completed initial sitemap, wireframes, and creatives, Triple-I utilized its experience and knowledge in the mobile space to complete mobile wireframes and creatives focusing on best-in-class techniques and methods.  The use of Sitefinity as the platform-of-choice allowed Triple-I developers to quickly lay the foundation and construct the site to specifications, which were crafted to maximize KCADC’s design and presentation options across the multi-site experience.  Taking full advantage of KCADC’s vast photographic library and newly minted brand identity, the new site would be KCADC’s digital ambassador. 

The solution included producing a fully design-responsive, display-adaptive site which contained a number of enhancements:

  • Engaging easy-to-browse event calendars and timelines
  • Interactive, multi-layer maps
  • Cutting-edge navigation
  • Bold “flat” design aesthetic

The Result

The new KCADC site continuum combines an entirely new reconfiguration of its online presence with a mobile friendly, responsive, adaptive, and visually engaging site. The Sitefinity CMS streamlines and coordinates all content creation and improves responses to visitor feedback. The ability to use the mutli-site feature of Sitefinity allows all five websites to share the same CMS interface and share content and access a wide variety of data, while retaining their own style and color palette.

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