cessnamobile

The Client

cessna-locon
Cessna Aircraft Company (Cessna) is the leading designer and manufacturer of light and midsize business jets, utility turboprops and single engine aircrafts. Since its inception, Cessna has designed and deliver 200,000 airplanes worldwide, establishing it as an industry leader. 

The Situation

Cessna required a mobile application for aviation conventions that would replace the hardcopy pocket booklet currently distributed to Cessna employees who attend the events. The pocket booklet typically lists Cessna participants, event and employee schedules, and logistical convention information.

The Challenge

Cessna employees attend multiple aviation conference each year.  Attendees receive a hardcopy pocket booklet including key information such as logistics, schedules and participants. Due to changing event details, these booklets often become outdated before a convention occurs. Cessna needs a mobile application that can dynamically update general information, schedule of events, participants and daily calendars. The app must be supported on iPad and PC web browsers. 

The timeframe from concept to use was approximately 30 days.

The Emerging Technology

Triple-I determined a mobile web application better fit Cessna’s needs given its immediate business requirements and delivery timeframe, as well as the capabilities for content managers to alter key information remotely. The mobile web application leveraged the use of a micro site hosted at Triple-I using a Content Management System (CMS) providing the following functionality:

  • Real-time content updating
  • Dynamic screen rendering to optimize a variety of smart phone and tablet screens
  • Email and IM notifications

The Solution

Triple-I and Cessna worked collaboratively to design a mobile web application that was more robust, provided advanced device functionality, great user experience and brand continuity. The rapid deployment of a mobile web application successfully provided all of the functionality that Cessna required for its convention.

The Result

The mobile web application represented a significant improvement over the paper-based approach resulting in:

Benefits

  • Enhanced functionality
  • Significantly improved brand awareness
  • Greater content flexibility/ease of update
  • Consistent user experience
  • Reduced production costs
  • Reusable platform

Multi-device support

  • Blackberry 9000
  • Blackberry 9300
  • Nexus S (Android v2.3.6)
  • LG LS670 (Android v2.3.3)
  • iPhone 3,4,and 4s
  • iPad 1 and 2

Multi-device support

  • Blackberry 9000
  • Blackberry 9300
  • Nexus S (Android v2.3.6)
  • LG LS670 (Android v2.3.3)
  • iPhone 3,4,and 4s
  • iPad 1 and 2
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